Safety Training Videos

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Business Development #3: The Value Chain

TSR2G0067/ Topic 3 of 6

This snippet is available for outright purchase or via subscription. To find out more, please contact us.

The third in a series of six training video snippets.

Snippet 3 introduces the Value Chain. In working to sell any product or indeed new idea or concept, it is essential to understand the Value Chain and all the players that must work together to take an idea from mind to market. We need to understand the different value proposition each player has, who is the purchaser and who is the user and how does this affect our understanding of markets.