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The third in a series of six training video snippets. Snippet 3 introduces the Value Chain. In working to sell any product or indeed new idea or concept, it is essential to understand the Value Chain and all the players that must work together to take an idea from mind to market. We need to understand the different value proposition each player has, who is the purchaser and who is the user and how does this affect our understanding of markets.
Our snippets are perfect for use in your Learning Management System, either by direct upload or embedded via a video hosting site. TheMP4 file can be added to PowerPoint for inclusion in your presentations or played from any computer for face-to-face learning.
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