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Business Development #6: Coupling To Reduce Market Risk

TSR2G0070/ Module 6 of 6

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The final in a series of six training video snippets. In our final snippet of this series, we acknowledge that sometimes being first to market can carry great risk,  especially if the concept is very new to purchasers and thus difficult to understand. In order to reduce market risk, with a new concept it is useful to use a technique we refer to as ‘Coupling’ to essentially remove the feeling of absolute newness and high novelty in the eyes of the purchaser.

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Training Notes

RECOMMENDED TITLES

Business Development #5: Using The Market Risk Map
Business Development #5: Using The Market Risk Map
TSR2G0069/ Module 5 of 6
Business Development #4: Understanding Markets
Business Development #4: Understanding Markets
TSR2G0068/ Topic 4 of 6
Business Development #1: Business 101
Business Development #1: Business 101
TSR2G0065/ Topic 1 of 6
Business Development #6: Coupling To Reduce Market Risk
Business Development #6: Coupling To Reduce Market Risk
TSR2G0070/ Module 6 of 6

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